Post by arfanho7 on Feb 24, 2024 23:13:02 GMT -7
Alvarez they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne Among the retailers you have found to be most successful in striking a balance between brick and clicks are Home Depot and Pet Smart. What did Home Depot do right Rajiv Lal Home Depot thought about the challenges facing their business very strategically.
They ve gone category by category and asked What is the best way to service the customer in this category Does it makes sense to sell these products online in the store or both and how Take lighting as an example. Home Depot asked How do we best help customers with their lighting needs What knowledge products and services do they need and in what form What should we do with lighting in the stores Should we eliminate it sell it only online If not what is the Ukraine Mobile Number List requisite assortment we should carry What s the appropriate pricing in the store They decided on a limited assortment in store that is mostly private label and where price comparison is not possible. Jose Alvarez This approach to categories is seminal to what they ve done to reinvigorate their business.
They looked strategically at all aspects of their offering across the various channels they have at their disposal to maximize customer satisfaction and the return they get on their Space assets. For example if your toilet blows up you aren t going to wait two days for delivery for a part from competitor Amazon Prime. You need that part right now. You need it to be in stock and you need somebody to help you understand what to do what kind of silicon sealer you need—Home Depot does a great job of that. They make sure they carry enough inventory so you can get that job done immediately. Lighting fixtures on the other hand are a different animal.
They ve gone category by category and asked What is the best way to service the customer in this category Does it makes sense to sell these products online in the store or both and how Take lighting as an example. Home Depot asked How do we best help customers with their lighting needs What knowledge products and services do they need and in what form What should we do with lighting in the stores Should we eliminate it sell it only online If not what is the Ukraine Mobile Number List requisite assortment we should carry What s the appropriate pricing in the store They decided on a limited assortment in store that is mostly private label and where price comparison is not possible. Jose Alvarez This approach to categories is seminal to what they ve done to reinvigorate their business.
They looked strategically at all aspects of their offering across the various channels they have at their disposal to maximize customer satisfaction and the return they get on their Space assets. For example if your toilet blows up you aren t going to wait two days for delivery for a part from competitor Amazon Prime. You need that part right now. You need it to be in stock and you need somebody to help you understand what to do what kind of silicon sealer you need—Home Depot does a great job of that. They make sure they carry enough inventory so you can get that job done immediately. Lighting fixtures on the other hand are a different animal.
